mbarnauskas

Resume

Marketing Management

Project Management

Contact

Michelle Barnauskas, PCM®, CAPM®

Marketing Operations Leader | | Client & Program Management | Growth-Stage, Regulated, Franchise Environments

📞 330.603.5519 ✉️ mlbarnauskas@gmail.com 🔗 LinkedIn Profile


Professional Summary

Global marketing operations leader experienced in cross-functional program execution, centralized system enablement, and OKR/dashboard frameworks. Recognized for building clarity and scalable frameworks across matrixed teams, piloting AI tools, and driving process and campaign optimization.


Key Accomplishments

  • Cut lead-to-close cycle 61% by optimizing trade show strategy, lead scoring, and CRM workflows to accelerate conversion.
  • Led full rebrand and marketing asset overhaul, updating 400+ assets across print, digital, and trade shows ahead of schedule.
  • Increased YOY revenue 20%+ by aligning B2B demand generation, content strategy, and CRM programs with sales priorities.
  • Designed centralized content library with modular assets, improving compliance and reducing creative time by 30%.
  • Rolled out global performance dashboards, enabling tiered and consolidated views for executive and regional teams.


Core Skills & Competencies

  • Global/Regional Program Alignment
  • OKR & Dashboard Frameworks
  • AI Tools & Workflow Automation
  • Budgeting, Forecasting & Financial Reporting
  • Cross-Functional Partnerships (Legal, Finance, HR, IT, Sales, Product)
  • Resource & Contingent Workforce Management
  • KPI & Performance Metrics
  • Marketing Systems Optimization (CRM, Automation, Analytics)
  • End-to-End Campaign Management (Digital, Events, Web, Social, Trade Shows)
  • Change Management & Organizational Transformation
  • Executive Communication & Stakeholder Collaboration
  • Data-Driven Decision Making


Professional Experience

D. A. Surgical – Global Medical Device Manufacturer

Director of Marketing & Special Projects | Aug 2022 – May 2025

  • Led global-local operational framework for marketing programs, ensuring regional teams and distributors adopted global systems, assets, and roadmaps.
  • Scaled integrated B2B demand strategies aligning digital, events, content, and sales partner communications to deliver predictable pipeline and drive consistent, 20%+ year-over-year revenue growth and 90% account retention rate.
  • Created modular content system using pre-approved assets to accelerate workflow and improve regulatory compliance.
  • Cut creative cycle 30% by building a SharePoint-based marketing hub, centralizing assets for global/regional use.
  • Led rebranding across 400+ assets (digital, print, trade show); completed ahead of schedule and under budget.
  • Served as cross-functional lead to Legal, Finance, HR, and IT, identifying operational inefficiencies and coordinating process improvements impacting marketing operations at scale.

Project Manager, Strategic Operations | Apr 2021 – Aug 2022

  • Served as organizational integrator during rapid scale-up; bridged operations, quality, engineering, and marketing to ensure coordinated execution and operational alignment.
  • Partnered with Finance and executive leadership to oversee consolidated marketing budgets, ensuring monthly and quarterly reporting aligned to strategic priorities and supporting rapid financial reprioritization.
  • Developed margin analysis tool that reversed a projected -6% loss into a +1% profitability gain.
  • Designed and implemented KPI dashboards, operationalizing insights for executive team.
  • Drove change management efforts, influencing teams to adopt process improvements and new tools without direct authority.

Marketing Manager | Sep 2018 – Apr 2021

  • Built post-startup marketing infrastructure from the ground up, including CRM, pricing models, campaign tracking.
  • Drove B2B lead generation via channel partner alignment and early campaign ROI tracking.
  • Managed and coached Product Manager and Business Development Coordinator, establishing structure in new roles.
  • Implemented remote-first environment for team of 20+, leading SharePoint and Teams buildout and training.


Hallrich Inc. – Franchisee of 130+ Restaurant Locations

Assistant Director of Sales & Marketing | Jul 2014 – Jan 2018

  • Supervised 2 Field Sales Managers, designing program and approach that resulted in 200% B2B sales growth.
  • Reduced account churn by 14% and collections cycle by 40% by analyzing data and market conditions, optimizing pricing, and securing mutually beneficial agreements.
  • Designed and implemented field training programs to unify communications and drive consistent execution across regions.

Database & Loyalty Program Manager | Jun 2011 – Jul 2014

  • Developed and maintained campaign dashboards and tiered KPI reporting for regional and local leadership, ensuring visibility and actionable insights across all locations.
  • Streamlined processes to reduce cost of website management and email platform by 50%.
  • Analyzed pricing, product mix, and profitability to realize 2% cost of sales improvements.

Marketing Supervisor | May 1997 – Jul 2011

  • Tripled customer lifetime value by designing and launching CRM-driven loyalty program, later mirrored in national model.
  • Built in-house creative agency model, reducing creative costs by 6% and accelerating time-to-market.
  • Scaled sales playbooks adopted by 73% of stores, driving a 22% lift on promotional nights without adding labor hours.


Business Image Solutions – Part-Time, Freelance Consulting

Marketing & Management Consultant | Jan 1997 – Present

  • Advised 65+ clients across industries including insurance, healthcare, and financial services, producing go-to-market plans.
  • Provided hands-on support from content creation to PR, web strategy, digital marketing, and CRM integration.
  • Translated technical and financial information into compelling, clear presentations for non-technical stakeholders.
  • Piloting AI-based tools for operational efficiencies, evaluating outputs and identifying low-risk use cases.

Education, Certificates, Training

  • Kent State University | BBA in Economics | Summa Cum Laude
  • Professional Certified Marketer (PCM®) | American Marketing Association
  • Certified Associate in Project Management (CAPM®) | Project Management Institute
  • Toastmasters: personal leadership and communication skills development